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The words used in a hyperlink should help the user understand what they are linking to.

  • Why it's important

    • Jerry is blind and uses a screen reader to navigate the web. Jerry often uses the tab key to quickly scan a page by reading out only the text links without the surrounding copy.

Steps to take

  1. Read the Australian Government Content Guide on hyperlinks.
  2. Make sure the voice and tone of your link text match those of the rest of the content to create a more continuous user experience. People using screen readers and those reading page copy won’t be jarred from their experience if all text reflects the same voice and tone guidelines.
  3. Create link text that’s as specific as possible. Don't just use 'click here', 'read more', 'find out more' or 'download' (which may not make sense for people using screen readers). Instead use something like 'download the 2019 report (PDF 208KB)' or 'read more about the computer policy'. Descriptive links provide all users more information about an action they might undertake.
  4. Don’t rely only on sensory characteristics such as shape, size, visual location, orientation, or sound. Don’t say ‘click the round button’ or ‘the button on the right’.
  5. Include information about what a link leads to; this is especially important for people who use mobile devices. If you’re linking to a Word or Portable Document Format (PDF), say so. Also include the file size.

Supporting resource

Web Content Accessibility Guidelines

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Published by: Digital Citizen Services
Last update: 30 April 2019, first published

Content on this page published with acknowledgement.